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Welcome to Streetscape!

Tour through this demo to see how Streetscape can supercharge your developments.

When you can quickly and easily communicate the status and value of your real estate portfolio, you can sell more, mange better, and raise the value of your entire enterprise.

Goals

  • Raise Product Exposure: Connect your clients directly with you sales teams with engaging, interactive maps that feed directly to Hubspot or your favourite CRM.
  • Streamline Sales Management: See your sales data broken down by product, type, demographic, and more. Manage by the numbers.
  • Recover Costs: Workflows enforce your procedures with compliance and financial accountability.
  • Increase Team Efficiency: Give your teams self-serve access to approval, sales, and document management data so you can do more, with less staff.
  • Clarify Your Investment Thesis: Live-updated maps tell the story of your property assets in context, and convey clearly how value to unit holders has created a compelling investment opportunity.
  • Demonstrate Progress: Save time & boost investor confidence by maintaining a real-time view of key sales & development milestones with live investor maps.

The Solution:

  • Interactive Maps: Tie your inventory data to real-time, interactive maps. Showcase the value of your property, and let clients, staff members, and other key stakeholders interact with your properties in an intuitive, engaging way.
  • Automated Workflows: Streetscapes back-end dashboard is a powerful project and document management tool. Place locks on properties, request documents from contractors and staff members, and let your team self-serve data from a convenient source.

Imagine Retail

Asset Class: Commercial / Retail

Situation: The developer is pursuing a bold densification strategy to unlock unitholder value. The vision is clear, and progress is real however financial markets remain skeptical due to weakness in their asset class and peer group. 

Goals:

  • Distinguish the brand and site selection experience while distancing from commoditizing listing platforms.
  • Impart the value of the retail portfolio to leasing audiences with compelling visuals, rich data & a direct connection to leasing teams. 
  • Distinguish the brand & its assets from peers in the eyes of financial analysts.
  • Establish a path to increase virtualizing. Specifically, the IP assets that can be extended from leasing activities into development, investor and other project team applications.

The Solution:

  • To build and maintain a high-quality tenant portfolio and the strong retail environment that it helps to sustain requires standing out from crowd. Listing platforms & over dependence on broker representation tend to commoditize retail space in a way that poorly predict suitability & value to tenants. By taking control of the message a retail portfolio’s full value can be projected into the marketplace – driving deal flow while resulting in elevated occupancy rates and ultimately better ROI.

Imagine Lifestyle

Asset Class: Residential / Midrise Condominium

Situation: Pace of sales have slowed in the condo category and competition for buyer attention remains high. 

Goals:

  • Engage buyers to create active buying consideration.
  • Capture contact with sales teams with buyer intelligence.
  • Connect marketing pixels for building engagement and remarketing.
  • Reinforce distinction of the condominium product with the prospect market & agents.
  • Strengthen the modern lifestyle developer brand. 
  • Establish a path to increase virtualizing workflows & data insights for internal teams.

The Solution:

  • The multitude of choices for multi-family living creates a difficult climate to truly stand out. Tech savvy & impatient buyers want relevant and detailed information on product availability and specifications without early engagement with sales teams. Both remote and local buyers are shortlisting aggressively for contact and consideration. By delivery clear & complete data in real-time, along with successful sold & on hold activity both informs and motivates buyers to engage. By showcasing product options along with compelling local features, a 360 view of the available lifestyle is communicated well to the buying audience driving accelerated deal flow in a manner that is both effective & on brand. 

Imagine More

Asset Class: Mixed Use / Residential + Office + Retail

Situation: The developer is pursuing an asset diversification strategy and seeks to continue strong sales & NOI performance by extended system-driven operating practices and leveraging high brand awareness into new categories.

Goals:

  • Provide a unified experience for market audiences to retail, office and residential product including hybrid buyers. Example: Live / work buyers or retail / office-space lessors.
  • Capture contact with sales teams with buyer intelligence.
  • Connect marketing pixels for building engagement and remarketing.
  • Reinforce distinction of the mixed-use product with the prospect market & agents.
  • Strengthen the developer brand.

The Solution:

  • In a growing number of areas, the mixed-use marketplace is experiencing a renaissance. No longer is their clear separation between the buyers for condominium and lessors of retail & office space.  Mixed-use urban living now welcomes various hybrid options. By showcasing site options to all audiences, the developer is able to highlight single or multi-purpose live/work options available along with the compelling local features. By bringing together the message of the product options together with neighborhood highlights the developer is driving accelerated deal flow in a manner that is both memorable & effective.

What is Real & Imagined

Asset Class: Commercial / Retail 

Situation: The developer is pursuing a bold densification strategy to unlock unitholder value. The vision is clear, and progress is real however financial markets remain skeptical due to weakness in their asset class and peer group. 

Goals:

  • Communicate the current & future value of the asset portfolio through interactive images and data.
  • Separate the vision from the tangible development progress to harden the understanding of future value with financial analysts.
  • Distinguish the brand & its assets from peers in the eyes of financial markets.
  • Generate investor intelligence data through audience & content analytics.

The Solution:

  • Unlocking untapped value from real estate assets involves a strong thesis, a well communicated vision and a demonstrated capacity to deliver. Financial markets are reluctant to attribute future value in cases where hard results are limited or opaque. This is made more difficult by ill-informed peer-based comparisons and the ease of which any developer can distribute renderings of the latest project concept in search of pre-construction funding. Data-driven, interactive StoryMaps can tell the story of both the vision as well as the tangible progress to its realization. Substance is showcased in the data, and a well-articulated project story delivers value to current unit holders while unlocking future capital.

Imagine Scale

Asset Class: Residential / Master-Planned Community 

Situation: The developer is growing rapidly and seeks to virtualize property data & key activities to maintain financial performance at scale.

Goals:

  • Standardize critical procedures and codify within key systems that can talk to each other.
  • Establish system controls to prohibit unauthorized building activities & financial delinquency.
  • Control costs

The Solution:

  • Maintaining or improving net operating income during periods of high growth is essential for long-term financial success. Work activities that have relied on spreadsheets and documents will not only hinder performance but obscure access to decision-data need to fix the problem. Virtual workflows that can be implemented in manner that is carefully staged can deliver strong results and be digested by teams cautious of change for change’s sake. Map-based data and workflows increase adoption, ease of use, and eliminate costly non-compliance.

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